I'm a big hearted and marketing savvy Copywriter who crafts soulful copy that sells.
I create content for wellness entrepreneurs and business owners who want to sell from the heart, gift their followers consistent content and grow their businesses. I adore writing for and supporting women whose businesses are an extension of their heart and soul, and who are shining their light and changing people’s lives in their own special way.
I’ve loved words since I was a young girl. In fact, one of my happiest childhood memories (and perhaps lamest - haha) is sitting with my Mum and learning new words on flashcards. I always had a book in my hand and, as I grew, a journal in my handbag.
My journey to copywriting wasn’t linear and, in fact, quite surprising. To cut a long story short, I was a Social Worker for nearly a decade, but never really loved it. In an effort to ‘get out’ and discover what I was truly passionate about, I started a personal blog that was heavily focussed on sharing my journey with personal development, spirituality and living life ‘outside the box’. Fast forward a few years and online businesses and you’ll come to the day that changed everything - the day when a gal who had been following me online for years asked to pay me to create a piece of content for her.
From there, I’ve never looked back! I’ve taken my love of writing heart centered copy, my deep understanding of human psychology (thanks Social Work and the $20K debt I accrued!) and my years of experience building online businesses and created this virtual home you find yourself visiting right now (I’m so happy to have you here by the way!)
I have a knack for writing copy that touches hearts and converts READERS INTO PAYING CLIENTS. I’m damn good at capturing the essence of brands, and the beauties behind the brands. I’m super skilled at taking a vague idea of what someone wants to convey and crafting an epic piece of content.
Here's what some other babes have to say about our work together:
Sharing and offering value consistently in your biz is essential to its growth. I’m here to help you serve your community and maintain your sanity in the process!
I can write and edit …
Pretty much everything - the only thing I won’t write is social media copy because it simply ain’t my jam!
Now, on a non copywriting note, you might also be interested to know that I’m …
:: about to go and live in my bus with my partner and travel around Australia indefinitely (my laptop is coming of course! You can follow our journey here)
:: an INFJ
:: a gal who spent 9 months living and working at a yoga school in Mexico. #lifechanging
:: a lover of all things self love, self care, slow living, personal alignment and expansion!
:: someone who's run women's circles, personal development events, biz events and retreats in her time
:: a big smiler. A lovely American once said to me, ‘Damn girl, your smile’s so big it could light up the whole of New York!’ HA!