As I write this, it’s 4PM on a Tuesday. I’m sitting in bed with my laptop - a place I only ever find myself working when I’m not feeling 100%. I just woke from a long nap after going to an acupuncture appointment this morning. It’d be fair to say that, in the patriarchal sense of the word, I haven’t been very productive today. In fact, thanks to some health challenges, I haven’t been very productive for a good six weeks now.
If you’re here, giving up your precious time to meet me in this space, I know that running a business that brings happiness and fulfilment into your life is important to you. You’re not interested in hustling and staying up all hours of the night staring at your computer screen with crossed-eyes. And you’re not interested in short-term-pain-(that never seems to end)-for-long-term-gain and compromising your wellbeing just to be ‘successful’. NO! You’re interested in freedom, space, health, joy, inspiration, creativity and, of course, an abundant bank account (because you can have all these things and money, you know!)
Lots of the business babes I meet have come from a corporate back where staying back late and going above and beyond is celebrated. They’re also exposed to endless messaging on social media that tells them to ‘go-big-or-go-home’, push (and then push some more!) and constantly aim for more, in order to succeed.
But I say, F!CK THAT!
When you venture into the world of small business, it can be freakin’ hard to know what to charge. A lot of service based businesses don’t advertise their fees on their websites and, if you came from a ‘normal job’ like me, it’s difficult to get your head around the fact that you can charge more than $35 an hour to share your epic skills with the world.
I was recently privy to the behind-the-scenes of a fellow Copywriter. Although I don’t think we should ever compare ourselves to other people in our industry (because we all come to the party with such different skills, strengths and experiences!) the information I was gifted about her fees made me stop in my tracks and think, ‘Holy sh!t, I am well undercharging!’ I have complete faith in my skills as a Copywriter and what I would have charged to create the same offering as her was less than half. LESS THAN HALF! WTAF!
I've been on a b-i-g internal journey of late. From the outside, things look the same but on the inside - my gawd, things are shifting and morphing and transforming. I've got to say - I feel more peaceful and connected to my Self than I have in a really long time. And of course, when I feel peaceful and connected to my Self, I show up to life and my business authentically and with heart.
Let me tell you about my journey to get back to this place ...
I’ve been creating A LOT of About Me pages lately (which is great for me because they’re my absolute fave!) They seem to be the website page that most women get s-t-u-m-p-e-d writing.
I believe this is because many women in biz:
Have never been taught how to write one (let’s be real - starting a business does NOT mean we know how to do all the goddamn things), and
Struggle to see their worth and share about themselves in a way that celebrates their uniqueness and awesomeness (which are key elements of an About Me page! Also, sidenote, how friggin’ sad is this?!)
So, why is your About Me page so important?
Once upon a time I used to wake at 6AM and start work at 6:15AM.
Once upon a time I used to eat at my desk, because I felt like I didn’t have time to stop and be present with and appreciative of my food.
Once upon a time I would sleep poorly because my mind was active and full of that day’s incomplete to-do lists and tomorrow’s upcoming tasks.
During these times, even though I felt sh!t and burnt out, I couldn’t see a way out. I felt like it was just what needed to be done. That the hustle was a normal and essential part of building and growing a business. That things would ease. Soon. That it was impossible to shuffle anything around in my calendar because people relied on me/I needed to hustle in order to progress my business/I’d made commitments/blah blah blah.