Many women in biz who I speak with would love to have less of a reliance on social media to attract and connect with their dream clients.

BUT, they feel like this is an impossibility for them because it’s where the majority of their clients currently find them.

Where your attention goes, energy flows ...

If you’re a biz babe who invests the majority of your time and energy into sharing and marketing your services on social media, then this is, of course, where the majority of your clients will find you.

It sounds obvious, but many babes forget this.

They’re spending hours upon hours on socials every week, yet only send one newsletter every second month, rarely write blog posts, have poorly crafted nurture sequences that don’t connect or convert, and haven’t created a new opt-in in years.

It’s little wonder they’re feeling reliant on socials.

Again, where your attention goes, energy flows.

If you want the energy in your biz to flow more freely, so you can attract your dream clients on platforms other than social media, then you need to diversify how and where you’re showing up, lovely!

Firstly, I want to say that I get it ...

Social media’s fun, it’s quick (when used mindfully - haha, I for one have gotten sucked down the social media vortex one too many times!), most people are on it and we’ve been told by a million ‘experts’ that showing up on socials is the way to build a successful biz, time and time and time and time again.

I’m not saying that you shouldn’t be on socials, I’m merely saying that you don’t have to place all your eggs in one basket ESPECIALLY if you don’t really love that basket or want to have lots of baskets!

I’m super passionate about this topic because I see far too many epic women in biz, whose gifts and magic we desperately need in this world, getting burnt out by socials.

I myself was one of them.

For years, I prioritised marketing myself on socials (Instagram), over everything else … even though I never really enjoyed showing up in this way! *face plant*

As a sensitive soul who can only handle so much ‘input’, I found the constant stream of other people’s ideas, creations and musings to be waaaaaaaay too much for my system to handle.

Instead of supporting my creativity, it stripped it from me. Sure, I got to connect with some awesome clients thanks to socials, but the pay off certainly wasn’t worth how being on these platforms made me feel - frazzled, in constant overdrive and exhausted AF.

So, in 2020, I made the decision to unfollow everyone on Instagram (I think I'm back up to following 30 people at the moment) and focus my energy on just posting content (very sporadically), rather than consuming content.

At the time, I was petrified about the impact it would have on my biz. Turns out, 2020 was my busiest and most profitable year to date.

So, where to start if you want to be less reliant on socials to find your dream clients and grow your business?

The good news is that there’s SO MANY WAYS.

The first thing you need to ask yourself is …

WHAT’S MY CURRENT OBJECTIVE IN MY BIZ?

THIS is what will determine where you need to focus your energy, and what creative pursuits would be most supportive and fruitful.

Is it your objective to:

Find new subscribers and potential clients?
Convert your current subscribers into paying clients?
Diversify your income streams?
Get seen as a Leader in your industry?

The list goes on and on, by the way.

Once you’re clear on your current goals and objectives, you’re better able to come up with a plan that will actually support you to get you to where you want to be.

Let me offer you some examples …

Grow your business rely less on social media

Of course your goals, and the pathways you could take to reach your goals, are endless!

One of the best things about self-employment (in my eyes!) is that we can get to where we dream of being … however the heck we feel called to!

There’s no rules!

There’s no limits to our imagination!

There’s no rights or wrongs!

YOU get to tune into your heart and decide the perfect path forward for you.

Of course, if you’d love a helping hand coming up with an expansive and exciting path that will support you to take your biz to the next level, then I would love, love, love to connect.

My Intensive Copy Collabs have been created with YOU in mind, lovely lady!

They will support you to become less reliant on socials to build deep connections, attract and convert clients, and build your biz. How delicious does that sound?!

If this pulls at your heart strings, you can find out more here.