Hand over your copywriting to-do list, and get back words that sound like you wrote them, with my Copy Creation Day. Experienced copywriter for coaches and creatives, creating copy that attracts, connects, and sells, fast.
Maybe the words you wrote with AI are missing the mark.
Your website, sales page, and emails sound fine—but not quite you.
Your biz ticks along, but enquiries and sales are sporadic.
Or perhaps you’ve DIY’d your copy for years, but know your words could hit hearts more powerfully.
That’s where I come in. As a soulful and intuitive copywriter with years of experience crafting copy that calls in perfect-fit clients, connects deeply, and sells with heart, I know how to turn your message into words that truly resonate.
If you’re a heart-centered business owner who wants an expert to take the copywriting reins, hone your messaging,
and free up your time, stress, and mental load, then this service was made for you.
The right words make all the difference. They bridge the gap between what you know and what your audience needs to hear.
As an experienced copywriter for women entrepreneurs, I understand the challenges of selling transformation. Whether you’re a life coach, business coach, or mindset mentor, your work is deeply personal. Your copy should reflect that—without feeling pushy or salesy.
And my creative friends, I get it: You want words that feel as unique and inspired as the work you create. Whether you’re a designer or personal brand, your messaging should be just as compelling as your craft.
So your dream clients land on your site and immediately feel like you’re the one they need.
Because selling doesn’t have to feel sleazy. Let’s make it natural, aligned, and effective.
Build relationships, nurture your audience, and build trust, authentically.
Craft copy that captures your dream client’s and makes them fall in love with your work.
Get clear on your unique voice and make your words work harder for you.
When you’re deeply connected to your business, it can feel impossible to step back and articulate what you do in a way that’s both clear and magnetic. That’s where I come in.
With years of experience as a copywriter for coaches, and a “heart and soul” approach, I help you bridge that gap by crafting words that aren’t just seen but felt and that inspire your dream clients to take action.
Copy Creation Days aren't just about having copy checked off your to-do list; they’re about creating space for you to focus on what you love and is in your zone of genius, with the peace of knowing your words are doing their job is working for you.
“Che is one of the most talented copywriters I have had the privilege of working with as a business owner.
She has been an integral piece in our recent business success and growth and her ability to understand and nail the brief is unmatched. But above her incredible copywriting skills, she is also one of the most genuine, empathic, understanding, and kind people I know. I have enjoyed every minute working with her and I know you will too.”
You help people break through roadblocks, build confidence, and create real change in their lives or businesses. Whether you're a business, life, or wellness coach, you know your work makes a difference—but explaining how can be tricky.
Your work speaks for itself—but your website, sales page, or emails? Not so much. Whether you’re a designer, writer, or another creative entrepreneur, you need words that match your talent and attract the right clients.
You take what you know and turn it into something others can learn from—whether it’s an online prorgam, a membership, or a workshop. But getting people to see the value (and actually sign up)? That’s where the right words come in.
Missing sales because your copy doesn’t fully communicate the value of your services
Wasting hours writing your copy and having it strip you of your energy and joy
Feeling overwhelmed by a copywriting to-do list, with ideas that never seem to come out right (or come to life at all!)
Feeling like you’re speaking into a void
A sense of relief and confidence, knowing your copy speaks directly to the hearts of your ideal clients
More time to focus on the parts of your business you love, without the weight of copywriting
Increased engagement and connection with your dream clients
Seeing a boost in sales, with copy that clearly communicates your value and inspires clients to take action
Whether you need a complete copy overhaul or some strategic editing, my Copy Creation Day is for you. Let’s craft copy that connects, converts, and feels exactly right.
Perfect for focused copy projects—like short-form sales pages, compact email sequences, or high-converting ad copy. Ideal when you need quick, powerful copy that connects and converts.
When you need more space to bring your copy vision to life—whether that's crafting a detailed long-form sales page, creating multiple pieces of connected copy, or tackling several projects in one focused day.
““Che is not only an amazing copywriter, but also such a pleasure to work with. I felt connected to her from our first meeting, and her ability to deeply tune into her clients leads to magnificent deliverables. I highly recommend working with her.”
This includes a pre-session questionnaire followed by a 60-minute Zoom sesh to get to know you, your business, and your needs more intimately. As an experienced copywriter for coaches and creatives, I’ll also do my own expert research into your work and industry
Half-day (2.5 hours) or full-day (5 hours) dedicated to writing and perfecting your copy, so you walk away with words that sound and feel like you—ready to connect and convert.
If you want to collaborate in real time, we’ll chat on WhatsApp and email throughout the day, editing together so your copy is exactly as you envisioned (note: I’ve written for hundreds of coaches and historically, our edits have always been minimal!)
I’ll be available on WhatsApp on the business day after your Copy Creation Day to answer any final questions you have, and ensure your words are perfect and ready to share.
In a single day you’ll be left with copy that connects and converts—all without you having to lift a finger (or rather, type a word!)
It’s my passion in life to help babes in biz get their offerings seen and sold, so they can make bank, change lives and create ripples of delicious goodness in the world.
I’ve been immersed in the online world - specifically the wellness, personal growth and soulful business realms - for many years, and I’m darn good at what I do! I’ve been described as ‘a true soul-centred Wordsmith’ and ‘a Word Witch that makes sense of big ideas and translates them with ease’.
I understand human psychology (I was a Social Worker in my younger years - haha) and I understand business - two essential ingredients when it comes to creating content that hits readers in the hearts and connects and converts!
Anything and everything, baby! Srsly, my years as a copywriter for coaches have seen me write sales pages and nurture sequences, to video scripts and Facebook ads, and everything in between!
While I wish I could give you a clear cut answer, the truth is—it varies. For women whose messaging is on point, offering is well thought out, and brand voice is clear, I can create a number of short to medium length sales pages in a day (which have H-U-G-E ROI potential!)
No worries, lovely! One of my superpowers is identifying what copy a business needs most to grow. You give me the lay of your business land and I’ll tell you what support I think would shift the needle the most.
No, but most of my clients choose to be because it means they can give feedback as we go. It’s absolutely not necessary though, and don’t prevent me from doing my job exceptionally well, so if you’re not free or just want to completely step back and hand over the reins, then you can.
If you want someone in your biz either weekly or fortnightly, over an extended period of time, then my Retainer Support is for you (email me at hello(at)chejohnson.com.au to chat about this!)
If however monthly help to get your copy tasks ticked, new leads coming in and your dream client converting feels supportive, then yes, regularly Copy Creation Days are a freakin’ great way to get ongoing wordsmith support.
While it’s never happened in the 10+ years I’ve been writing, if you’ve been clear in your handover but I haven’t nailed the brief, then of course we will work together to create something you’re happy with and proud to share!
Start by getting really clear on who you're here to serve and what transformation you offer. Then—this is key—own the hell out of who you are. Not the watered-down version. Not the “professional” mask you think you need to wear online. The real you. The one your dream clients are already looking for.
When you show up in your full expression, you naturally magnetise the right people. And your words? They’re the bridge between who you are and the people who need what you do.
Marketing as a coach isn’t about shouting louder—it’s about speaking more truthfully. That’s where aligned, intentional copy comes in. When your message reflects your energy, your values, and your individuality? Your people feel it - and respond.
At the heart of it, a copywriter for coaches helps you put words around the magic you bring to the table. It’s about translating your essence—your vibe, your energy, your voice—into copy that deeply connects with your audience.
Because let’s be real: your work is powerful, but if the words on your website or sales page don’t reflect that? People won’t stick around long enough to feel it.
What I do is help you:
Get clear on the heart of your message
Communicate what you do in a way your people actually understand
Speak their language, so they read your words and think: “Holy crap, this person gets me.”
Bring out the voice that’s already within you
Write copy that feels like you and speaks to them
Build trust, warmth, and connection with the people you’re meant to serve.
The goal isn’t just to sound “professional.” It’s to create copy that moves people. Words that build real know, like, and trust—before they’ve even met you. That’s the power of good copy. That’s what I’m here to help you with.
Writing about yourself can be weirdly emotional. You want to sound confident, but not arrogant. Relatable, but not too casual. Authentic, but still… polished?
Here’s the thing: your “About” copy isn’t really about you—it’s about what you mean to your clients. It’s your chance to tell the story of who you are and how you got here, in a way that makes people feel something.
It’s about showing people that you understand what they’re going through, and that you have the heart, passion, and expertise to help them move through it.
It’s not just listing your qualifications or describing your method—it’s letting people see you. And when you do that? You build trust. You help people feel safe. You show them why you are the right person to guide them.
If that feels hard (and it usually does!), a copywriter who gets you can help you shape your story with heart and clarity—so it feels honest, grounded, and aligned with how you show up in your work.
You get clients by being you. Fully, unapologetically you.
Yes, strategy matters. Yes, visibility matters. But more than anything, people want to feel connected. They want to know who they’re working with. They want to trust that you get them—that you’re safe, skilled, and someone they can actually talk to.
And in a world where AI-generated content is everywhere, it’s never been more important to stand out by making people feel. Anyone can churn out generic content now—but the coaches who rise above the noise are the ones who show up with realness, resonance, and words that hit home.
That connection often starts with your copy. Your words are your first introduction. They set the tone, create emotional resonance, and gently show people, “Hey, I see you—and I can help.”
When your messaging is clear, warm, and aligned with your values? Clients start showing up. Not just any clients—the right ones. The ones who read your words and think, Finally, someone who gets it.
“It was such a joy to work with Che. Not only is she masterfully gifted when it comes to writing, she’s also the most wonderful and kind person to collaborate with. Che is incredibly efficient - always getting all our copy requirements completed on time, and every time she nailed it - we never changed a word that Che wrote.”
From personalised preparation to in-the-moment feedback,
every step is designed so you walk away with copy that doesn’t just look good but works.
Imagine hitting “send” or publishing with confidence, knowing your message is ready to reach your dream clients
and inspire action. Ready to make that happen?
Let’s craft words that connect & convert. Book a free 15-minute chat to see how I can help bring your message to life.
