well written copy is about more than just writing words

It helps you:

Build and nurture relationships (which form the foundation of your business!)

Convey how you can help your reader resolve their pain points or bring pleasure/joy/awesomeness into their life

Highlight your superpowers and medicine

Portray your personality and your beautiful ‘you-ness’ (which is what sets you apart from the rest honey!)

Establish your authority as an expert.