STAYING CONNECTED TO YOUR TRUTH IN BUSINESS AND LIFE

I've been on a b-i-g internal journey of late. From the outside, things look the same but on the inside - my gawd, things are shifting and morphing and transforming. I've got to say - I feel more peaceful and connected to my Self than I have in a really long time. And of course, when I feel peaceful and connected to my Self, I show up to life and my business authentically and with heart.

Let me tell you about my journey to get back to this place ...

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Che Johnson
WTAF IS A SALES FUNNEL?!

In a nutshell, a sales funnel is a collection of content you put together to take a potential paying client on a journey through your business.

Typically, this journey starts with offering your ideal client something free, and ultimately leads them to purchasing something from you (or in some cases, giving you their email address).

All of the successful women you admire in business would have sales funnels set up in their businesses.

The marketing agency that offers free ‘quickie’ social media audits to get you to sign up to their done-for-you services? That’s a sales funnel.

The meditation and yoga teacher who offers a free workshop to get people along to her Bali retreat? That’s a sales funnel.

The breathwork facilitator who offers a free video download to get people to sign up to her online course? That’s a sales funnel.

The relationships coach who offers a free ebook to get people to sign up her email list? Yep, that too is a sales funnel.

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Che Johnson
ADOPTING A MORE FEMININE APPROACH TO BUSINESS AND LIFE

Regardless of the genitalia we are born with, each of us have complimentary masculine and feminine energies coursing through us. 

When balanced, our masculine energy helps us to think logically, plan, structure, 'do' and decide. When imbalanced, our masculine energy can lead us to be impulsive, competitive, force and control things and not take care of ourselves.  

When balanced, our feminine energy can help us to be intuitive, creative, open (with our emotions and in our mind), surrendered and accepting. When imbalanced, our feminine energy can lead us to be inefficient, unproductive, attached to our emotions, unable to plan and be strategic and self sacrificing.

For many years, I adopted a very masculine approach to business and life.

I was a 'doer' who loved lists. I gave little regard to my energy, menstrual cycle, emotions and what was going on in my life more generally. I was often in a hurry and my calendar was always jam packed. 'I-have-shit-to-do-and-ain't-nothing-getting-in-my-way' was the mentality by which I lived my life. 

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Che Johnson